做好阿里巴巴国际站店铺需要注意哪些问题

一、明确目标市场情况

  无论企业做哪个平台的推广和运营,明确目标市场是第一步。因为不同国家和地区的外商,对产品和企业的关注点是不一样的。比如欧美国家消费者更加注重产品的品质,而亚洲非洲等国家消费者更注重产品的价格和外观,只有明确了市场才能根据当地外商的喜好去对产品进行针对性的展示和宣传。

  二、关注产品标题和主图

  产品标题和产品主图是吸引用户点击的关键,因此企业需要注意产品标题和主图的设置,标题要包含关键词,这样有机会被搜索引擎收录,增加曝光,同时需要包含营销词和属性词。产品主图应该有各角度的产品展示,以及产品细节展示,产品在主图中的位置和大小要适中,背景不要杂乱,如果添加水印应避免影响产品的正常展示。

  三、利用各种资源

  在阿里国际站运营过程中企业应当掌握好各种的工具和资源,比如RFQ报价,橱窗,EDM营销,粉丝通,访客营销,p4p,问鼎,顶展等免费及付费资源,以增加曝光和点击。同时需要关注阿里国际站中的一些活动,因为场景流量也是现在重要的流量来源渠道之一,有符合条件的活动企业一定要及时报名参加。

  四、做好客户的及时回复和沟通

  及时回复客户,在阿里国际站平台中会显示企业店铺的平均回复时间和回复率,如果回复率过低,或者回复时间间隔太长,那么就会影响买家的点击和询盘,因为买家在购买产生时都希望能够得到及时回复和重视。

船长常用信函-Protest for Dead Freight

Date:

To: Charterers

To : Shippers XXX

C/o: Agents XXX

I, the master of MV Hebei Progress, declared my vessel’s DWCC 49,500 metric tons for the cargo of coke in bulk to be loaded at Xingang under the current voyage on the basis of stowage factor 65 (pursuant to the governing charter party)/(provided by Charterers).

However, upon completion of loading at XXX on XXX, it came out that only XXX metric tons had been loaded onboard as per draft survey, XXX metric tons less than my foregoing declared DWCC. (No more cargo was available and my vessel was arranged to sail at XXX on XXX although my vessel still had enough capacity to receive the balance cargo.)

In view of the above facts, I, on behalf of my owners and XXXX, herby tender my protest against parties concerned, reserving rights to claim against them for the dead freight and other loss whatsoever so caused.

Yours faithfully

阿里巴巴国际站高曝光高点击低转化的原因

曝光和点击都高,但是没有询盘,企业可以首先要考虑词和品是否匹配,要确保词是精确的,避免出现一些不相关的关键词,词不精准,那么买家看到不是自己想要的产品,自然不会留下询盘。其次要看产品是否是平台中较为热门的产品,可以参考行业询盘榜单,按询盘量进行排序,进而了解排名情况。此外还需要关注访客国家问题,如果点击的大多并不是自己目标市场的国家和地区,那么也会只有点击而很少留下询盘。企业可以考虑设置溢价,或者选择推广地区。

阿里巴巴国际站低曝光低点击低询盘

首先要从曝光入手,先提升曝光,一般建议投入一些付费资源比如p4p,如果已经投了p4p那么则需要关注选择的关键词热度,如果热度过低,也会导致曝光很低,曝光上不去,其他数据也很难上去。其次要关注自然排名和场景流量,以及p4p推广后的排名情况,增加曝光机会。点击和询盘也需要考虑到产品和关键词精准度的情况。

为什么要找阿里巴巴国际站代运营

现在阿里国际站的规则三天一小变几个月天一大变,如果不按照新规则对店铺及时进行调整,店铺数据就会受到影响,甚至还可能触犯到阿里平台的新规导致产品被下架,店铺被扣分等情况的出现。而现在入驻阿里国际站的企业也越来越多,竞争也越来越大,单靠发发产品,是很难获得优质客户的,还需要有专业的运营能够对店铺进行整体的管理和提升。而如果企业没有专业人员或者觉得人员成本太高,代运营则是不错的选择。

船长常用信函-事故报告Report on Accident

Date:

Port:

To The People’s Insurance Company of China

To Hebei Ocean Shipping Co, Ltd

Name of Vessel: MV Hebei Hope

Flag : Hong Kong, China

Port of Registry: Hong Kong

Vessel’s DWT :64680

Kind of Cargo :Bulk Minerals

Tons of Cargo: 60,000

The vessel sailed from Shanghai on March 6, 1999 and bound for Rotterdam for discharge the cargo of various minerals on board.

At about 0300L on 26th March 2002, while the 2nd engineer was on duty he heard an abnormal sound of the No 2 generator and after a few seconds smoke was found emitted from the crankcase and the engine was stopped immediately. Upon inspection by the crew,the damages sustained by the no. 2 generator were as follows:

1.Nos.1,2 and 4 main bearing shells were found severely wiped.

2.Nos.3 and 4 crank pin bearing shells were found severely wiped.

3.Nos.3 and 4 crank pins had severely scored.

Although the exact reason for the damages could not be ascertained at the moment, it might be due to water ingress since the oil sump level had increased and water was found leaking from no.2 liner. To repair the generator, the engine must be completely dismantled for renewal of the crankshaft.

Witness on Board,

(signature and rank)

1

2

3

Master’s Signature and Ship’s Stamp

注:1、海事声明是在事故发生后,未发现具体损坏项目前,为了保留以后索赔权利时使用的。也用于遇到大风浪后争取免除船方责任,主要是应对收发货人。此项声明必须在船到港后24小时内做出,或者在开舱卸货前起草好海事声明并得到签证。

2、事故报告是在事故(多为机损和货损事故)发生后已造成属于保险范围内具体损失时使用,专门用于对保险公司的报案及索赔用。对于我公司的船舶来说,目前可以按此格式用中文来书写事故报告。

春节通知客户我们的放假时间英文邮件回复模板

Dear XXX:
We would like to take this opportunity to thank you for your kind support all this while. 
Please kindly be advised that our company will be closed from XXX to XXX, in observance of the Chinese traditional festival, Spring Festival.
Any orders will be accepted but will not be processed until XXX, the first business day after the Spring Festival. Sorry for any inconvenience caused. 
Thanks & Best regards
XXX

外贸催单话术-春节旺季,需要排仓

DearXX
The year-end logistics peak season is coming, and warehousewarehousing and transportation may face delays. To ensuretimely delivery ofyour order, it is recommended that youplace your order as early as possible
年底物流旺季来临,仓库排仓和运输可能面临延误。为确保您的订单及时交付,建议您尽早下单。

阿里国际国际站为什么曝光高点击低

一、查看排名情况

  首先企业需要了解阿里国际站曝光的概念,即买家在通过关键词搜索时,你的产品出现在搜索页即算一次曝光。注意,只要出现在了搜索页就算是曝光,而如果在这个页面排名较为靠后,那么点击也会受到影响。如果是排名问题,企业可以通过调高关键词出价的方式来提升点击。

  二、产品主图及产品信息

  产品主图也是影响点击的重要因素。如果产品主图没有什么吸引力那么很容易被买家直接划过,而不去点击,因此产品主图要美观且能够展现产品卖点特征,最好找专业的人去做产品图片视频的拍摄,不单单产品主图要用,产品详情等也需要用。此外还有产品的价格,起订量等信息也是影响买家是否点击的重要因素。如果报价,起订量过高,也会让买家望而却步。因此建议企业定价和设置起订量时可以参考同行以及目标客户的接受程度。

  三、人群标签

  在p4p推广时,如果人群标签不够精确,信息展现给不精准的用户群体,那么也会导致点击率低。企业可以通过降低溢价或更换人群的方式。或者在重点人群设置高溢价。